The definition of SEO is pretty straightforward — it is a digital marketing strategy that focuses on optimizing web content for search engine algorithms to rank higher on search engine results pages.

SEO plus content are the core of inbound marketing. Inbound marketing refers to the process through which potential customers discover a business online.

Inbound marketing heavily relies on content to attract, engage, and delight audiences. As you can see, SEO and inbound marketing go hand to hand, you can’t have inbound marketing without SEO, and vice versa.

This infographic will walk you through what marketers are saying about SEO and inbound marketing, and will provide you with stats, and results of working with the two.