With the ability to make a campaign go viral or turn a startup into a household name, it is no wonder that hashtags are responsible for improving engagement by an average of 12.6%.
When used correctly, hashtags are the driving force behind many influencers’ and brands’ popularity on Instagram, however there is no one size fits all formula for hashtags. Each brand has to find a set of hashtags that works for them to attract other like-minded individuals, influencers, and brands.
With many different types and strategies revolving around hashtags, it’s common for businesses to be confused about how to best create and use hashtags. That’s why we created this ultimate guide to Instagram hashtags in 2020!